#DJ SWITCH FROM MAC TO PC WINDOWS#
However, several other companies such as Dell and Lenovo make computers that run Windows as well. Microsoft also manufactures computers and its operating system, Windows. Apple alone produces Macintosh computers and its operating system, macOS. These labels get thrown around as general markers for Apple and Microsoft products, but this isn’t exactly right.
#DJ SWITCH FROM MAC TO PC PC#
So when it comes to Mac vs PC for music production, which is better? What do we mean by Mac vs PC?īefore we go further with the specifics of Mac vs PC for music production, let’s briefly describe what we mean by Mac and PC. And Macs and PCs remain the two most viable options. But even with this overall improvement in computing power, most producers want to work within a single system. More processing power means shorter export times, more plugins, faster workflow, higher quality sound, and so much more. This bodes especially well for music producers. However, years of competition and exponential technological breakthroughs have shrunk the gap between Macs and PCs even further. Today, people still tend to cling to one or the other. For producers and musicians, the question of Mac vs PC goes beyond computing alone, but Mac vs PC for music production, specifically. And this battle has also bled into the world of music. In the computing world, these camps became Mac vs PC. As with sports teams and political parties, people began to huddle into distinct camps, devout in their allegiances. The music was produced for TBWA Chiat Day by Kendall Marsh of Mental Music Productions, Sherman Oaks, CA.The debate over which type of computer reigns supreme has raged on for decades now. The background music of the Switch Ads is "Spit" by John Murphy. In what seemed like a parody, but was not, Microsoft's marketing team created a Web page titled "Confessions of a Mac to PC Convert", but Microsoft removed the Web page because it was fraudulent and misleading, even to the point of having a stock photograph used. Most of the parodies lamented features they had lost due to the switch, such as the ability to play popular games and use of the right mouse button. The advertising concept of the Mac's advantages over the PC was dropped in favor for the Get a Mac campaign in 2006.ĭue to the simplicity of the ad, many parodies surfaced on the net shortly after the campaign started. This can be somewhat blamed, however, for the Macintosh lineup as the iMac G3 was becoming obsolete while the new iMac G4 that was showcased was considerably more expensive than comparable Wintel offerings. The Switch campaign, while distinctive, was not very effective, and was gradually phased out in 2003. Localized versions of the commercials, with local "switchers", aired in Iceland and Japan.Ĭertain ads featured celebrities, such as Tony Hawk, DJ Q-Bert, Yo-Yo Ma, Kelly Slater, Will Ferrell, and the members of De La Soul. Feiss was a friend of Morris's son Hamilton Morris, who also appeared in a commercial. JSTOR ( December 2011) ( Learn how and when to remove this template message)Ī young woman who appeared in the commercials, Ellen Feiss, became an internet celebrity.Unsourced material may be challenged and removed.įind sources: "Switch" ad campaign – news Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.